DigitalBeat

Creating a New Market Force

Noam Kanfi has brought all his experience to bear in his latest venture DigitalBeat, which he cofounded with Itamar Altalef, another expert in the field. DigitalBeat is a gambling service company that specialises in user experience and customer retention for online gaming brands. The company offers a wide range of services that will help gambling operators thrive in a hugely competitive industry.

DigitalBeat

Creating a New Market Force

Noam Kanfi has brought all his experience to bear in his latest venture DigitalBeat, which he cofounded with Itamar Altalef, another expert in the field. DigitalBeat is a gambling service company that specialises in user experience and customer retention for online gaming brands. The company offers a wide range of services that will help gambling operators thrive in a hugely competitive industry.

Increasing Player Loyalty

The company has a proven track record of increasing player loyalty, risk management, and improving the overall player experience. DigitalBeat has the expertise required to launch a new gambling venture or simply improve an existing one.

Kanfi’s and Altalef’s experience in the industry means that they have all the knowledge needed to aid with casinos, sportsbooks, poker rooms, bingo websites, and so on.

One area in which DigitalBeat excels is business intelligence and customer relations. The use of analytics to assess customer behaviour is vital in building growth strategies. DigitalBeat is able to assess strengths and weaknesses and then put together a suitable approach.

The aim is always to increase customer loyalty, reactivate dormant players and ensure that new players are fully engaged from the moment they arrive.

Increasing Player Loyalty

The company has a proven track record of increasing player loyalty, risk management, and improving the overall player experience. DigitalBeat has the expertise required to launch a new gambling venture or simply improve an existing one. Kanfi’s and Altalef’s experience in the industry means that they have all the knowledge needed to aid with casinos, sportsbooks, poker rooms, bingo websites, and so on.

One area in which DigitalBeat excels is business intelligence and customer relations. The use of analytics to assess customer behaviour is vital in building growth strategies. DigitalBeat is able to assess strengths and weaknesses and then put together a suitable approach.

The aim is always to increase customer loyalty, reactivate dormant players and ensure that new players are fully engaged from the moment they arrive.

Improving the Player Experience

Analysing customer behaviour in this way has many more benefits. It can help identify what forms of marketing work best. It can also help optimise a site, for instance by looking at which games attract the most clicks and which cause players to turn away.

To retain players, it is essential that an operator provide a seamless experience from the moment a customer arrives at its website. DigitalBeat has a team of UX experts ready to help companies improve their customers’ experiences and enjoy all of the benefits it brings.

Improving the Player Experience

Analysing customer behaviour in this way has many more benefits. It can help identify what forms of marketing work best. It can also help optimise a site, for instance by looking at which games attract the most clicks and which cause players to turn away.

To retain players, it is essential that an operator provide a seamless experience from the moment a customer arrives at its website. DigitalBeat has a team of UX experts ready to help companies improve their customers’ experiences and enjoy all of the benefits it brings.

Reducing Player Risk

Anyone operating a gambling venture will be well aware that there are risks involved. DigitalBeat is able to help mitigate risks such as fraud, bonus abuse, money laundering, and so on. It is vital that operators pay attention to these risks if they hope to obtain a respectable operating license.

Reducing Player Risk

Anyone operating a gambling venture will be well aware that there are risks involved. DigitalBeat is able to help mitigate risks such as fraud, bonus abuse, money laundering, and so on. It is vital that operators pay attention to these risks if they hope to obtain a respectable operating license.

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A Move to Playtech

The next stop in Kanfi’s career was with one of the true industry giants, Playtech. He was CEO of B2C for just over five years between 2016 and 2021.
He had several responsibilities managing all areas of B2C relations in a newly setup company. This included managing several subsidiaries around the globe, including in Mexico, Spain, and the UK. Furthermore, Kanfi was in charge of technology and support teams in Bulgaria and Ukraine.
In this senior role, Kanfi had many other obligations, such as taking responsibility for revenues in relation to business plans in all PT B2C JVs and other partnerships. He also had to balance CPA costs in countries such as the UK, Spain and Mexico. At the same time he was continually working to innovate and find ways to scale the business in as cost-efficient a way as possible.

A Winning Career

Kanfi’s next major role was as Manging Director of Operations for Winner.com, which for many years was one of the leading gambling operators in the UK market and elsewhere. His extensive responsibilities included all product, CRM, CX, compliance and operations aspect of the casino and sportsbook business. He also oversaw the launch of new brands in regulated markets while working to implement new technologies in order to improve retentions, reduce costs, and so on. He also reviewed all on-site customer processes, leading to an increase in signups, deposits, and retention.
Before long, Kanfi became Winner.com’s COO. In his role, he delivered revenue growth in key joint venture operations including for brands such as Marca Apuestas, Caliente, and Maxbet.

Work with William Hill

Kanfi then went on to work with William Hill for several years. He was managing director of two subsidiaries, based in the Philippines and Bulgaria, where he had full responsibility for customer service, risk, VIP retention, CRM, and more. During this time, he established and managed call centres with more than 350 employees spread around three locations and spearheaded numerous advancements, such as the move to live chat customer support, and the automation of risk and payment processes.